The flat-sided crankbait is back, and its moving with a Tennessee swagger.

Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the Chick Magnet flat-sided crankbait. Partnering with Strike King's innovative design team, the Dayton, Tennessee pro harkened back to his upbringing to develop the Chick Magnet. "It is great to finally see the flat-sided crankbait getting the attention it deserves," said Morgan.

The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning to see the design's benefits for targeting fish in tougher conditions; the Chick Magnet excels during days when fishing pressure is high, or after a weather front has made finding a bite more challenging, even cooler water is a ideal time to throw this bait!