Long Range Arms was founded in 2016 by a group of friends and avid shooters who introduced the innovative Send iT Electronic Level. The concept for the Send iT level emerged from a discussion about the limitations of traditional spirit levels. A pivotal moment occurred when someone remarked, wouldn't it be nice if we never had to take our eye off the target. After a year of intensive design, testing and integrating feedback gathered from every wouldn't it be nice if suggestion, the original Send iT was launched into the market. Over time, newer and more modular models such as the Send iT - MV3 have been developed, surpassing the capabilities of the original design.